Networking has been consistently demonstrated as the most effective job search strategy, so why are so many people reluctant to network?
Networking is about creating and maintaining mutually beneficial relationships with others, particularly those in your fields of interest. As a general rule, the larger your network, the more effective your job search is likely to be.
Sheer Terror! I am much too shy/introverted to do this!
I don’t like schmoozing/using people – networking seems rude/aggressive to me.
I don’t like asking for help or imposing on people – won’t that seem desperate?!
Remember that good networking is really about being friendly and interested in others, being an active and attentive listener, and treating people with courtesy, respect and generosity. As Zig Ziglar, motivational speaker and author, noted: “You can get everything you want in life, by helping enough other people to get what they want.”
As you develop relationships within your target field you will need to introduce yourself to many people and be able to make the most of these opportunities.
In such situations a little preparation goes a long way, especially if talking about yourself and your achievements does not come naturally to you. Start by identifying your strengths as a potential employee: your relevant skills, experiences, achievements, interests and goals. Then think about the organization or industry or individual you are targeting, and consider which factors directly contribute to a good fit between you and them. Thirdly, be clear on what your goals are for the interaction. What are you hoping to learn? Finally you want to try to put all of this together into a mini introduction that might take several possible forms.
a) Sound Bite: An abbreviated introduction best used when time is short, as a lead-in to a telephone conversation for instance. Mention your name, educational background, and the purpose of making the contact.
“Hello. My name is Danielle Ferguson, and I am in a postdoctoral researcher in English literature at Yale. I am currently researching potential career options, and the publishing sector is an area of particular interest to me. I understand you have held many different positions in this field. I am interested in finding out more about your career path. Would it be possible to speak with you sometime this month?”
b) Infomercial: A longer version of a sound bite, more along the lines of a verbal business card. In addition to your name and educational background, mention relevant experience and skills, knowledge of the organization and the information or position you are seeking.
Continue with: “Last year I gained some editing experience at H & R Publishing in Chicago where I especially enjoyed collaborating closely with writers. I would like to continue to gain editing experience but am also interested in finding out more about the marketing side of the publishing business. I know that your company, NewBooks Plus, has recently expanded its marketing operations. Could you tell me more about these developments?”
c) Commercial: The longest version describes your background, qualifications, skills and achievements in more detail and would be used in situations where you are able to have a more extensive conversation with someone.
Continue with: “Over the course of my doctoral degree and since I began my postdoc I have taken numerous business and marketing seminars to complement my research experience. I have a thorough understanding of American literature and writers, with expertise in modern poetry. I would enjoy collaborating with local authors to promote their new works. I have several questions regarding the qualifications and experience necessary to break into the field, and am very interested to hear what you have to say about this.”
The keys to a successful information interview are your enthusiasm, preparation, and ability to communicate clearly. Before you go to an interview, think about the type of information that would be helpful to you.
The following are sample questions. Respect anything your interviewee does not want to talk about. Always remember to thank them for their time and ask if there is anyone else they would recommend you speak with.
Questions about their career path/training
Questions about their current position and responsibilities
Questions about working conditions
Additional questions
You may want to take some notes during the information interview, but do so sparingly, so as not to interrupt the flow of conversation. After the interview, write down all of the main points and pertinent details covered.
Send a thank-you note or email within 24 hours of the meeting.
Nurture and maintain your relationships with the people you have interviewed. Keep them informed of your progress and any action you have taken based on their advice. If they referred you to someone who was also helpful or recommended a book, website or professional organization which you subsequently followed up on, let them know that. Once you make a decision about your career path or land the position you were hoping for, inform them of this as well; and thank them for their role in your journey. Remember, good relationship building is reciprocal: if you read an interesting article they might enjoy, forward it on; if you hear about a success they have achieved or an award they have received, send a congratulatory note.
Re: Meeting Last Week
Dear Mrs. Newman,
Thank you so much for talking with me last week. I really appreciated you taking the time out of your busy schedule to tell me about your fascinating and varied career path and to bring me up to speed on the latest developments in immunotherapy technology.
I learned a great deal from our discussion, and I also greatly appreciated your referral to your colleague in a new start up, Mr. Johnson. I spoke with him yesterday, and we will be meeting later this week.
I will be sure to keep in touch and let you know how my career plans develop. Thank you again for your time, your enthusiasm, and your suggestions.
Sincerely,
Linda Green